You know those books about business or culture that everyone reads, then repeats as though they are the new gospel, even though most are just the opinion or theory of some writer or odd-bod? The ones that do the rounds in agencies, who regurgitate them so that they sound like they're on the cutting-edge? It turns out that most can be summed up in one sentence.
#1: Free: The Future of a Radical Price. By Chris Anderson.
The internet makes it almost cost-free to distribute things, so that means everything should be free, oh, wait, a lot of things cost quite a lot to produce, that's a shit idea, hmmm... oh well, I'm quite far into this now, maybe no-one will notice.
Next in the series coming soon.