This is one of my all-time favourite photography books/projects (thanks to Delicious Industries for posting the shots up). I absolutely love the personality, joy and life in these shots, and how such a simple idea works so well.
The photographer, Philippe Halsman, was commissioned to take many portraits of the rich, famous and influential during the 1950s. At the end of each shoot, when the serious job was done, he would ask his subject to jump. Fabulous stuff.
The series is being exhibited for the first time, at the Lawrence Miller Gallery in New York (runs until 28th May).