tag:blogger.com,1999:blog-4169807398234019196.post1011958568767715192..comments2023-09-16T12:49:54.607+01:00Comments on The Sell! Sell! Blog: Collet Dickenson Pearce President's LectureSell! Sell!http://www.blogger.com/profile/10702354938890218799noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-4169807398234019196.post-66958989925627522152010-05-21T11:30:13.977+01:002010-05-21T11:30:13.977+01:00I don't think I was forgetting the hundred ide...I don't think I was forgetting the hundred ideas I sweated over. A little part of me dies inside each time one of them is rejected. But that's just life. I'm just saying I would rather my work be rejected or chosen by a creative director or client with balls than a focus group full of people who all think they could do a better job themselves and spend an hour and a half telling the adjudicator how.<br />I just want to live in a perfect world dammit. Is that too much to ask?Ranthttps://www.blogger.com/profile/06013716397542276717noreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-72607545811031394612010-05-21T09:54:54.581+01:002010-05-21T09:54:54.581+01:00That's the way to get good work though isn'...That's the way to get good work though isn't it Mr Legs, keep discarding the stuff that's not up to scratch until you get to something that is?<br /><br />That means buying time to do it though of course, doesn't it?Sell! Sell!https://www.blogger.com/profile/10702354938890218799noreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-17760546504761366692010-05-21T09:43:54.062+01:002010-05-21T09:43:54.062+01:00true, but you're forgetting the 100 ads you ha...true, but you're forgetting the 100 ads you had to draw up for the 1 to be picked by the creative director.<br /><br />they were big on show your workings...GOUT-LEGSnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-88158366085117158242010-05-20T23:09:53.404+01:002010-05-20T23:09:53.404+01:00One of the things I found most interesting about t...One of the things I found most interesting about the lecture was the way they worked in their day. Nothing left the agency until it had been approved by group head, creative director and then frank Lowe. If it wasn't good enough it didn't leave the building, and even then they only presented one idea. The one they felt was the best option to create sales for the brand. And because the client was paying so much for this talented group of people to sell their product they trusted them. They were the client, they didn't expect to be asked to choose the best option, that's what the agency was paid for. And then, once they had an ad, they also didn't wait for six months until every ounce of creativity had been researched and focus tested out of it.<br />How refreshing it would be to get back to a situation where the professionals are trusted and listened to, rather than offer a selection of routes to a room full of people who have only turned up for £50 and a plate of free sandwiches.Ranthttps://www.blogger.com/profile/06013716397542276717noreply@blogger.com