tag:blogger.com,1999:blog-4169807398234019196.post1651184616129197133..comments2023-09-16T12:49:54.607+01:00Comments on The Sell! Sell! Blog: My Favourite Writing #10: John O'DriscollSell! Sell!http://www.blogger.com/profile/10702354938890218799noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-4169807398234019196.post-65281610128200273752015-11-30T11:20:42.654+00:002015-11-30T11:20:42.654+00:00Show me a great copywriter, and I'll show you ...Show me a great copywriter, and I'll show you one of the last earnest (wo)men on earth.<br /><br />If you want to write copy that produces affect - that actually changes behaviour - you have to be earnest. There's no way to signal "coolness" and no "pose" to be struck. Wryrony gets in the way of the argument more often than not. And most people just can't deal with that anymore.<br /><br />Why would you engage with something at all if not to show how disengaged from it you are?Jnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-89304540391583005942015-11-27T15:13:02.344+00:002015-11-27T15:13:02.344+00:00A right rollocking, riveting read. A great piece o...A right rollocking, riveting read. A great piece of writing about great writing. Totally agree with the Gossage quote. Excellent copy seems to be a dying art these days. Copy Monkeynoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-29134706341639739462015-11-27T15:05:58.988+00:002015-11-27T15:05:58.988+00:00I haven't seen those Talon ads before – "...I haven't seen those Talon ads before – "Last night Mrs. Mrs Mary Powers opened on Broadway." is a great line.GazHnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-56920262464791138862015-11-27T15:02:04.009+00:002015-11-27T15:02:04.009+00:00Great stuff.
Enjoyed reading John's stories, ...Great stuff.<br /><br />Enjoyed reading John's stories, would love to hear more of them.Anonymousnoreply@blogger.com