tag:blogger.com,1999:blog-4169807398234019196.post1667176450303049948..comments2023-09-16T12:49:54.607+01:00Comments on The Sell! Sell! Blog: Shooting For 10Sell! Sell!http://www.blogger.com/profile/10702354938890218799noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-4169807398234019196.post-51470183765559343082012-11-09T09:58:55.927+00:002012-11-09T09:58:55.927+00:00You are so right that many agencies say they shoot...You are so right that many agencies say they shoot for 10s. Then you have a little look and they lied. Too hard to be honest. <br /><br />I analysed the Campaign School report last year. It must have been a slow week. Where they score ad agencies out of 10, you know the one. <br /><br />Whether they have the ability to do this and how they do it and the stupidity of billings etc I left aside.<br /><br />Firstly only 22 out of 80 agencies agreed with their score.<br /><br />Not one single agency scored it's self below a 6. <br /><br />Yet Campaign scored 45 agencies below a 6.<br /><br />Every agency that was scored 6 or lower by Campaign, scored it's self higher. i.e. Campaign thought 4 out of 10 and the agency thought 6 etc. <br /><br />The only agency if I remember rightly that scored it's self a full point lower was Adam and Eve, who gave itself a 8 when Campaign gave it a 9 and Mother thought it was an 8.5 year when Campaign thought a 9.<br /><br />Interesting? <br /><br />I know full well this is not the ten you seek Sell Sell, or talk of in your blog excellent blog, my point is that agencies need to look a little harder in the ugly mirror IMHO.<br /><br />When it all comes down to it talent is created by a culture of continually improvement.Jim Powellhttp://blog.teeming.co.uk/noreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-87121725056426067062012-11-08T17:33:23.219+00:002012-11-08T17:33:23.219+00:00fascinatingfascinatingMatti Bhttp://www.medusaroad.comnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-62923965130662116942012-11-08T13:56:05.821+00:002012-11-08T13:56:05.821+00:00God, I wish my agency wasn't the way you descr...God, I wish my agency wasn't the way you describe. We only achieve 10s by accident because of the process we follow. A very very flawed process. <br /><br />The success by accident method. Hooray for progress.Chrisnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-46767936144513325212012-11-08T13:54:22.997+00:002012-11-08T13:54:22.997+00:00God, I wish my agency would wake up to this truth....God, I wish my agency would wake up to this truth. It's all gotten so half-assed that the only way we get to tens is by accident. <br /><br />Success by accident. That's the method we're married to here. It makes me want to taze kittens.Saltyhttps://www.blogger.com/profile/08911580273882318113noreply@blogger.com