tag:blogger.com,1999:blog-4169807398234019196.post3634556611329247266..comments2023-09-16T12:49:54.607+01:00Comments on The Sell! Sell! Blog: The Demise Of The Post RoomSell! Sell!http://www.blogger.com/profile/10702354938890218799noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-4169807398234019196.post-6401194953505267292011-05-31T11:45:58.882+01:002011-05-31T11:45:58.882+01:00Interesting thought Jim. Thing is, UGC seems norma...Interesting thought Jim. Thing is, UGC seems normally to just be a money saving scheme on the part of some clients, who also hope to get some free PR out of it too. Or an ill-conceived attempt at creating the the so-called two-way conversation that some gullible marketers have been hoodwinked into believing is the way forward for advertising.<br /><br />What is true is that there are hundreds of people out there who wanted to get a job in advertising, but failed, who are willing to participate in these free-pitching crowd sourcing schemes as a way to get themselves in. I don't necessarily think that these are the same kind of people who are not not given a path in by the post room.Sell! Sell!https://www.blogger.com/profile/10702354938890218799noreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-6017394594649312952011-05-30T17:33:39.833+01:002011-05-30T17:33:39.833+01:00Absolutely agree. You should check out what the n...Absolutely agree. You should check out what the non-profit Livity (http://livity.co.uk) is trying to do in creating a mentoring program that will provide digital opportunities and eventually placements small group of disadvantaged youth. <br /><br />"In order to give the young people chosen for the course a sense of purpose and ownership of the 6 week course, we have designed the workshops so that the 12 apprentices form a pop-up agency. <br /><br />The agency will have to name itself, create a basic brand identity and set up a blogspot as it's client facing portal. It will also receive a major brief from a client that it has to respond to. This brief is fully live, so the they will not only be creating a whole digital campaign for it, but actioning it also. This means campaign creative and development, implementation and reporting. <br /><br />This brief will be campaign the agency will present to the Dragon's Den on Friday 15th July. This will include presenting the brief, the solutions and strategy created to answer the brief, how it was implemented and the analytics and results."Reuben Halperhttps://www.blogger.com/profile/12719652401023203971noreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-52199286912295999072011-05-27T16:31:06.247+01:002011-05-27T16:31:06.247+01:00A brilliant post.
I can see why conformity would ...A brilliant post.<br /><br />I can see why conformity would affect the advertising industry more than most, although I fear it is abundant in many other sectors too, even the art world.<br /><br />And if ad agencies are not so good at generating interesting and creative ideas today because of the lack of diversity of people within them, is it any wonder brands turn to UGC? <br /><br />Maybe it is via UGC, that those that would have jobs in post rooms can show their talent. I am not advocating UGC but perhaps this is why.Jimhttp://www.teeming.co.uknoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-45357821718643932902011-05-27T15:26:05.091+01:002011-05-27T15:26:05.091+01:00Well put.
As someone who half stumbled, half hu...Well put. <br /><br />As someone who half stumbled, half hustled my way in from another career path all together, I've banged on about this myself for ages now. Advertising is astonishingly conformist when it comes to recruitment - the same kinds of people doing the same kinds of work everywhere you go. <br /><br />Many agencies now seem to see themselves as "creative cultures" rather than businesses, so the pressure to fit in - to dress, act, and sound like those agencies, as well create "their kind of work" <br />is rife. <br /><br />Oh, and the prevalence of HR doesn't help either, since people end up being measured by what they've done rather than what they're capable of. So a lot of potential goes to waste.Johnhttps://www.blogger.com/profile/04556239287871303487noreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-117172821745465792011-05-27T14:20:59.199+01:002011-05-27T14:20:59.199+01:00I've been in the business a long time, and it ...I've been in the business a long time, and it does seem like there are less interesting people in advertising now. I used to like that you could be in a room with people of all different ages and backgrounds. And some people who you didn't know what they were going to say next.Some Old Guynoreply@blogger.com