tag:blogger.com,1999:blog-4169807398234019196.post4130502264474097617..comments2023-09-16T12:49:54.607+01:00Comments on The Sell! Sell! Blog: Do You Only Know How To Make Ads?Sell! Sell!http://www.blogger.com/profile/10702354938890218799noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-4169807398234019196.post-57657676754292198362012-09-04T14:34:27.288+01:002012-09-04T14:34:27.288+01:00Would that clients understood this, or that agency...Would that clients understood this, or that agency people understood how to convince clients of this. <br /><br />I have not received a creative brief in the last epoch that did not list some sort of link, social media tag, ridiculous QR code or other such nonsense. Think about what the ad says:<br /><br />"Hi, we're interrupting your program, song, magazine, drive to work or other activity you're attending to try to convince you to buy this product. You should totally halt your schedule/activity to go find out more about this interruption and the product it sells by investing your own time to do so. Thanks awfully."<br /><br />I understand that people do more research online now than ever, but I also understand that most of them don't trust the advertiser. They look online for other information. And while they may ask their friends about it, they don't typically do so on social media sites, even as they plead for that exact action.<br /><br />A good ad does the job all by itself. Call me old-fashioned, but an ad that needs support isn't an ad. It's a failure. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-23387590127196004782012-09-04T14:33:17.374+01:002012-09-04T14:33:17.374+01:00wow! thank you so much for this post. Keep it up!wow! thank you so much for this post. Keep it up!Philwebserviceshttp://www.mapiles.com/philwebservices-global-solutions-inc/noreply@blogger.com