tag:blogger.com,1999:blog-4169807398234019196.post5134569810055453036..comments2023-09-16T12:49:54.607+01:00Comments on The Sell! Sell! Blog: Advertising Greatness #2: AvisSell! Sell!http://www.blogger.com/profile/10702354938890218799noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-4169807398234019196.post-64990069385618717302012-06-05T13:32:55.962+01:002012-06-05T13:32:55.962+01:00Thanks for these ads, I stole the images. We studi...Thanks for these ads, I stole the images. We studied this campaign back at uni and always wondered why it really worked - as in, why people care that they are number 2? I came across an interesting podcast about the underdog which inspired me to put together a blog post on the same topic. <br />http://stevetesoriero.wordpress.com/2012/06/05/no-2ism/<br /><br />Thanks again. SteveAnonymoushttps://www.blogger.com/profile/09667887892485008428noreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-72044498325058150982011-05-03T14:28:50.834+01:002011-05-03T14:28:50.834+01:00hahahah
Really funnyhahahah<br />Really funnyTubal Reversalhttp://www.mybabydoc.com/noreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-3679482122224158352009-09-02T21:43:08.449+01:002009-09-02T21:43:08.449+01:00Want a copy of a good but not currently popular bo...Want a copy of a good but not currently popular book? <a href="http://www.abebooks.com/servlet/SearchResults?an=townsend&sts=t&tn=up+the+organization&x=0&y=0" rel="nofollow">Abebooks.com</a> is your friend.Dave Fergusonhttp://daveswhiteboard.comnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-61754620253431122942009-09-02T14:52:15.531+01:002009-09-02T14:52:15.531+01:00Thanks for the link Dave. I'd like to get my h...Thanks for the link Dave. I'd like to get my hands on that book sometime, too.Sell! Sell!https://www.blogger.com/profile/10702354938890218799noreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-28394970188570441942009-09-01T21:45:04.170+01:002009-09-01T21:45:04.170+01:00Thank you for preserving these ads. I linked to t...Thank you for preserving these ads. I linked to this post from <a href="http://www.daveswhiteboard.com/archives/2633" rel="nofollow">one of my own</a> in which I quoted liberally from Avis CEO Townsend's 1970 book, <i>Up the Organization.</i> Still in print, deservedly.Dave Fergusonhttp://daveswhiteboard.comnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-3311273684790821132009-01-12T21:38:00.000+00:002009-01-12T21:38:00.000+00:00A great campaign - read "A book about the classic ...A great campaign - read "A book about the classic Avis advertising campaign of the 60s" Or check out Clive Challis's "Helmut Krone. The book." for every ad of the entire campaign, plus the blow-by-blow (nearly literally) of how they came to be.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-79210181299796979702008-10-06T07:54:00.000+01:002008-10-06T07:54:00.000+01:00LOL quite unfortunate, thanks for pointing that ou...LOL quite unfortunate, thanks for pointing that out. I'll edit it now.Sell! Sell!https://www.blogger.com/profile/10702354938890218799noreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-83440496077511783232008-10-06T04:45:00.000+01:002008-10-06T04:45:00.000+01:00"Krone, Green and Bernbach created a solution that..."Krone, Green and Bernbach created a solution that was, like all great advertising, strategy and creative idea in one, and firmly rooted in something truthful. "Hertz is only No.2 in rent a cars. So we try harder". It was an amazingly simple idea that sprung from their conversations with staff at Avis."<BR/><BR/>There's an unfortunate typo here, isn't there?John Doehttps://www.blogger.com/profile/18295870850562426013noreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-70053975234528886742008-09-29T18:45:00.000+01:002008-09-29T18:45:00.000+01:00Great Campaign - Love how they used their underdog...Great Campaign - Love how they used their underdog status as a positive - very clever!Anonymousnoreply@blogger.com