tag:blogger.com,1999:blog-4169807398234019196.post5271435435706963559..comments2023-09-16T12:49:54.607+01:00Comments on The Sell! Sell! Blog: What Do People Want From Advertising?Sell! Sell!http://www.blogger.com/profile/10702354938890218799noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-4169807398234019196.post-76907528186694046862014-04-15T12:30:38.008+01:002014-04-15T12:30:38.008+01:00Hmm I wonder if you've got the wrong end of th...Hmm I wonder if you've got the wrong end of the stick here Andrew? Maybe what I've written lacks clarity, or maybe it's been misinterpreted?<br /><br />This post isn't about moral obligations.<br /><br />It's about whether advertising is meeting the needs of the consumer.<br /><br />For what it is worth, I don't think it really is advertising's job to solve human thirst problem.<br /><br />However, back to the point, I wonder if advertising that started from the point of view of what the punter actually wants or finds useful, rather than what the agency would like to do, or the client wants to say, would actually lead to advertising that is more effective?<br /><br />That might sell cola, right?Sell! Sell!https://www.blogger.com/profile/10702354938890218799noreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-86833040289536822212014-04-15T12:23:01.967+01:002014-04-15T12:23:01.967+01:00Unfortunately moral obligations and business oblig...Unfortunately moral obligations and business obligations sit on polar opposites. Whilst people may want transparency, entertainment or reward, if those things don't deliver higher sales then there's not an advertiser in the world that's going to willingly deliver on them.<br /><br />You stand on no moral high ground above other advertisers just because your method provides sales in a different way. Maybe the greater question you should be asking is: <a href="http://blogs.hbr.org/2010/11/reflection-items-not-action-it/" rel="nofollow">βAre we really just here to sell more sugar water? Or is there a bigger, more resonant, and fundamentally worthier goal we could β and should β be pursuing, like ensuring no human being goes thirsty?β</a><br /><br />But then that's not going to sell cola is it?Andrew Allsophttps://medium.com/@AndrewAllsopnoreply@blogger.com