tag:blogger.com,1999:blog-4169807398234019196.post6714525470332274338..comments2023-09-16T12:49:54.607+01:00Comments on The Sell! Sell! Blog: Screw-Ups, Apologies, Horses and Missed OpportunitiesSell! Sell!http://www.blogger.com/profile/10702354938890218799noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-4169807398234019196.post-83397050494409988782013-03-06T16:54:07.460+00:002013-03-06T16:54:07.460+00:00Ha! Funny, I was just reading this about an hour a...Ha! Funny, I was just reading this about an hour ago. Your comments about the copy reminded me. <br /><br />http://www.guardian.co.uk/media-network/media-network-blog/2012/dec/04/lost-art-creative-copywriting-advertising<br /><br />Tim Rich and I (@66000mph) did a little dissecting of some horsey letters we'd read from supermarkets. <br /><br />We wondered if they'd even been shown to writers, some of crazy shit they had in them. <br /><br />Well, I ended up sending the letters to a lab... turns out they all had about 40% bullshit in them. Anonymousnoreply@blogger.com