tag:blogger.com,1999:blog-4169807398234019196.post7771115040572537574..comments2023-09-16T12:49:54.607+01:00Comments on The Sell! Sell! Blog: Should Agency Positionings Be Different?Sell! Sell!http://www.blogger.com/profile/10702354938890218799noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-4169807398234019196.post-23528891089893378652015-07-28T23:23:48.891+01:002015-07-28T23:23:48.891+01:00If its about "occupying a distinct position, ...If its about "occupying a distinct position, relative to competing brands, in the mind of the customer" then many agencies will have a positioning anyway (ie. biggest, most awarded, the one that did the (x) campaign, and Saatchi & Saatchi. ) Its the ones that don't that should worry. They are not in the minds of the customer.Mousehttps://www.blogger.com/profile/11084648353975796208noreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-60881688261158269392015-07-23T20:04:18.565+01:002015-07-23T20:04:18.565+01:00To me an agency's work serves as a demonstrati...To me an agency's work serves as a demonstration of its positioning. And a simple, clear statement of what an agency's belief is when it comes to advertising.Parvez Sheik Fareedhttp://www.sheikfareed.comnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-15872377083291708202015-07-23T18:38:47.191+01:002015-07-23T18:38:47.191+01:00Wasn't playing at anything really. Maybe the l...Wasn't playing at anything really. Maybe the lack of booze while working on an alcoholic beverage client has got to me. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-85554301438273538612015-07-23T16:30:50.521+01:002015-07-23T16:30:50.521+01:00Fair enough anon.
What are you playing at? We'...Fair enough anon.<br /><br />What are you playing at? We've already cracked out the G&Ts over here.Sell! Sell!https://www.blogger.com/profile/10702354938890218799noreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-52931839327085870502015-07-23T16:30:20.482+01:002015-07-23T16:30:20.482+01:00Agreed. For good agency find good people. Everyt...Agreed. For good agency find good people. Everything else is admin.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-64944013803902477792015-07-23T16:25:30.105+01:002015-07-23T16:25:30.105+01:00I think I'm way too sober for a Thursday after...I think I'm way too sober for a Thursday afternoon to answer that question. How about you guys swirl up some Drambuie with Fentimans cocktails?Anonymousnoreply@blogger.com