tag:blogger.com,1999:blog-4169807398234019196.post8488268529581231002..comments2023-09-16T12:49:54.607+01:00Comments on The Sell! Sell! Blog: Advertising. An Industry Of Accepted Norms.Sell! Sell!http://www.blogger.com/profile/10702354938890218799noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-4169807398234019196.post-14772987084905531892010-05-20T23:37:51.773+01:002010-05-20T23:37:51.773+01:0018:34 leo burnett fired nintendo.18:34 leo burnett fired nintendo.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-9126093176322002312010-03-24T12:00:40.440+00:002010-03-24T12:00:40.440+00:00I'm not sure I follow, anonymous commenter, yo...I'm not sure I follow, anonymous commenter, you use Fallon as an example, but then say they're not a good example. Personally I think Fallon are to be applauded for their efforts - someone to look up to for new creative agencies. The work that they produce may not always be the work that I would have done, but I highly respect their values and the way they go about it.<br /><br />But on your second point - continual growth is the accepted norm of business success in the modern age. But does a business really have to continually grow to consider itself successful? Is providing a quality product to a small group of clients not a good goal?Sell! Sell!https://www.blogger.com/profile/10702354938890218799noreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-65342463707031397782010-03-24T09:21:22.710+00:002010-03-24T09:21:22.710+00:00To be fair Fallon got rid of Asda because the acco...To be fair Fallon got rid of Asda because the account did not allow for enough creative opportunities. This was swiftly followed by Fallon losing the Sony account during a repitch leaving them in a rather problematic financial position.<br /><br />Using Fallon is a bad example as they invariably try to push creativity with all work but my point is to maintain a successful, long-standing agency with continual growth you're likely to have to get a balance of work. Otherwise at best you will remain a smaller agency with a great creative reputation but not enough money or people to please a number of big clients at the same time.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-40554452557293729162010-03-22T18:34:05.667+00:002010-03-22T18:34:05.667+00:00When did you last hear of an agency firing a clien...When did you last hear of an agency firing a client because of creative differences, or for that matter any differences? With margins being squeezed tighter than a nun's 'habit', compromise is the order of the day.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-90938669297490195322010-03-22T16:30:37.377+00:002010-03-22T16:30:37.377+00:00I think fear is behind this way of working - fear ...I think fear is behind this way of working - fear of being different, fear of having an unhappy/confused client and fear of criticism.<br /><br />Basically I think the industry as a whole needs to grow some balls and step it up!Delicious Industrieshttps://www.blogger.com/profile/13244915640640934316noreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-46157598962500021792010-03-22T16:10:23.812+00:002010-03-22T16:10:23.812+00:00I totally agree that these advertising 'formul...I totally agree that these advertising 'formulas' create predictable ads, but it's the fact that this kind of advertising makes agencies a lot of money that I find quite frustrating. They're low risk, fast turnaround, client pleasers and therefore (from a business point of view) an efficient way of working. No-one cares that they're not creative or unique to the product because they're comfortable, safe and bringing in the wonga.Anonymousnoreply@blogger.com