tag:blogger.com,1999:blog-4169807398234019196.post3408672783180110746..comments2023-09-16T12:49:54.607+01:00Comments on The Sell! Sell! Blog: Are There Too Many Jobs In Advertising And Marketing?Sell! Sell!http://www.blogger.com/profile/10702354938890218799noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-4169807398234019196.post-60451110962437488502013-09-17T11:58:05.797+01:002013-09-17T11:58:05.797+01:00Thank you for giving the information. I would like...Thank you for giving the information. I would like to see some more blogs on this topic as I want to learn more about advertising and marketing.<br /><a href="http://vinecommunicationsinc.com/index.php/content/about_us/adriana-sol" rel="nofollow">Miami PR Firm</a>Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-60585425100365315532013-08-22T17:19:20.291+01:002013-08-22T17:19:20.291+01:00In my experience (non UK), some agencies, midweigh...In my experience (non UK), some agencies, midweight (30-50 people) or even big ones (more local than multinational), do not have planners in their ranks, and do amazing, relevant, effective, memorable work. Others do have them, and also make great ads. But a vast majority of what we do, with or without planners, tend to be meh-work.<br /><br />But, with due respect to James, the assumption that "planning is a rigorous discipline that answers questions that account guys and creatives can't.", do not stand the test of day to day reality.<br /><br />Great planners (or good ones, which is slightly more usual) can contribute to the common goal with useful knowledge and powerful guidance, that's for sure. I've known some of them (I myself was a planner-to-be in my earlier days). Oh!, and clients like them.<br /><br />However, the same way some Account folks are brilliant strategic salesmen/women, who deeply understand business, and also come up with perfectly valid ideas (or sparks of idea), with which we, copywriters and AD/D, can tinker with or build upon, the margins in which Planning skills live are as well rather mixed.<br /><br />Attitudes count more than positions.Danielnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-32406558060968566702013-08-22T12:59:04.020+01:002013-08-22T12:59:04.020+01:00Not at all, James. We've worked with some very...Not at all, James. We've worked with some very talented and bright people. Again you're possibly getting confused about what we're saying here: the bright people - good! The actual way they're deployed in the set-up and development process in most agencies - bad!Sell! Sell!https://www.blogger.com/profile/10702354938890218799noreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-85143810489220892452013-08-22T12:53:52.503+01:002013-08-22T12:53:52.503+01:00Then I can only think that you have not met the ri...Then I can only think that you have not met the right one :(James Buchanannoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-38474480233451259622013-08-22T10:55:54.261+01:002013-08-22T10:55:54.261+01:00No bait intended James. Obviously I don't have...No bait intended James. Obviously I don't have an issue with rigorous answering of questions etc. but I think adding it as a separate role/stage in the process is detrimental overall. The more detailed customer/market questions are often best answered by specialist researchers anyway.Sell! Sell!https://www.blogger.com/profile/10702354938890218799noreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-71007161353694044042013-08-22T10:28:27.339+01:002013-08-22T10:28:27.339+01:00*Takes the bait...*
Yes there are often too many ...*Takes the bait...*<br /><br />Yes there are often too many people involved. And yes too much specialisation allows people to give up responsibility. <br /><br />But also no. When it's done properly planning is a rigorous discipline that answers questions that account guys and creatives can't.<br /><br />However, I think you might mean "what if we've only got shitty planners who keep using brand jargon and digital buzzwords". <br /><br />In which case, I absolutely agree. Ditch them and try and scare them out of working again.James Buchananhttps://twitter.com/JamesBuchanannoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-31712533336365080852013-08-20T15:36:48.976+01:002013-08-20T15:36:48.976+01:00I'm just the Blog Comment Reader.
I'll h...I'm just the Blog Comment Reader. <br /><br />I'll have to get the Blog Comment Writer to respond. BDA BCRnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-49552256549205511422013-08-20T15:01:20.262+01:002013-08-20T15:01:20.262+01:00I can only agree with the sentiment of this, but i...I can only agree with the sentiment of this, but it feels so ingrained as to be impossible to reverse the trend.<br />Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-29925573045523715782013-08-20T12:50:41.261+01:002013-08-20T12:50:41.261+01:00Working on the bottom rung of a client-side market...Working on the bottom rung of a client-side marketing department, there are arguably too many people, but everyone gets dragged into the operational side of the business and any actual marketing work seems like an afterthought :(Adriannoreply@blogger.com