tag:blogger.com,1999:blog-4169807398234019196.post4844907284977475194..comments2023-09-16T12:49:54.607+01:00Comments on The Sell! Sell! Blog: You Be The Judge #5: Coca-Cola 'Taste The Feeling'Sell! Sell!http://www.blogger.com/profile/10702354938890218799noreply@blogger.comBlogger16125tag:blogger.com,1999:blog-4169807398234019196.post-16693122142530175612016-03-11T16:55:49.252+00:002016-03-11T16:55:49.252+00:00Think the line is great for Coke. Ads are bound to...Think the line is great for Coke. Ads are bound to be generic. Coke is generic.Jambolthttps://www.blogger.com/profile/00404838297254877445noreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-79247056347459220272016-02-18T13:52:00.624+00:002016-02-18T13:52:00.624+00:00Felt a little sick watching those cheesy videos. N...Felt a little sick watching those cheesy videos. No Coke not life. <br /><br />The print imagery is beautiful though, very reminiscent of old ads.<br /><br />Sitting here sipping on Pepsi Max - I guess that says it all. Anonymoushttps://www.blogger.com/profile/09072511637275522085noreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-73167888649234615112016-02-02T18:58:01.548+00:002016-02-02T18:58:01.548+00:00https://www.youtube.com/watch?v=9N28mTPvrYo
https://www.youtube.com/watch?v=9N28mTPvrYo<br />Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-66739005483300056682016-02-02T18:16:02.581+00:002016-02-02T18:16:02.581+00:00Well, my head says Coke is a generic product (in t...Well, my head says Coke is a generic product (in the sense that is is 'cola') so it makes sense that the ads are as generic as f. Probably does a good job of raising 'saliency' in the way you often think of Nike when you see an Adidas ad... But my heart says 'no thanks'. Hope you guys are well btw!Mr Lambertonnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-13038412756839882382016-02-02T14:56:54.704+00:002016-02-02T14:56:54.704+00:00A good burp is a feeling you can taste so it's...A good burp is a feeling you can taste so it's a cracking line rooted in a product truthAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-58590693811378672132016-01-27T20:46:26.017+00:002016-01-27T20:46:26.017+00:00But the committee "loved" it, I'm su...But the committee "loved" it, I'm sure.Saltyhttps://www.blogger.com/profile/08911580273882318113noreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-72083937633754346462016-01-22T15:08:36.784+00:002016-01-22T15:08:36.784+00:00I'm swigging a diet coke as I read this. I kin...I'm swigging a diet coke as I read this. I kind of feel like criticising these ads would be like standing in front of a runaway lorry and explaining to it what's wrong with the brakes.Martin Headonhttp://www.martinheadon.comnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-47196868117015557022016-01-22T10:04:41.976+00:002016-01-22T10:04:41.976+00:00I'm not sure if I am good looking enough to co...I'm not sure if I am good looking enough to comment or drink coke. They don't fuck around do they?<br /><br />I do like the point that the product is front and centre(ish) and they use the word taste. I liked the first few seconds of the coke and ice TV ad - and then it went chicken oriental on me.<br /><br />Can you still get coke in the classic contour glass bottle? I want one with name on it. As if.Jim Powellhttp://www.teeming.co.uknoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-51653859185388254012016-01-22T08:17:33.296+00:002016-01-22T08:17:33.296+00:00All those happy smiley kids won't be quite so ...All those happy smiley kids won't be quite so happy and smiley when they get diabetes and rotten teeth. The TV is as sweet as the drink. Quite like the print though. Adam Rhttps://www.blogger.com/profile/10423407089281485985noreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-34090749101992896002016-01-21T19:13:29.590+00:002016-01-21T19:13:29.590+00:00these are not ads. it's a moodboard.
you start...these are not ads. it's a moodboard.<br />you start a brainstorming session with this, not launch a campaign.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-43541672458078557402016-01-21T14:03:36.951+00:002016-01-21T14:03:36.951+00:00Pretty bland. Nice people having a fizzy drink and...Pretty bland. Nice people having a fizzy drink and being happy. Parvez Sheik Fareedhttp://www.sheikfareed.comnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-33312275605390326282016-01-20T17:37:47.277+00:002016-01-20T17:37:47.277+00:00They could've kept the old line and it wouldn&...They could've kept the old line and it wouldn't have made a difference. Don't want to know what the agency charged for this load of bollocks.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-70937733724715914982016-01-20T15:53:46.930+00:002016-01-20T15:53:46.930+00:00The line is nonsense, and the TV seems intent on s...The line is nonsense, and the TV seems intent on squeezing every possible emotion and feeling into an ad rather than being specific as to what that Coke feeling is- the reaction to getting sent off at football? A relationship breakdown?. Oh I get it, Coke IS life, it's everything and nothing without it.<br />I must say however I do admire just how contrived some of the product placement is. Guess the putting a coke in the open casket scene got cut out at the last minuteAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-40037417323908355072016-01-20T15:32:24.234+00:002016-01-20T15:32:24.234+00:00Take off the line (and it's ™) and it's ba...Take off the line (and it's ™) and it's back in the realms of 'It's the real thing'.<br /><br />Which is probably what the brief asked for.Sam Burnhttps://www.blogger.com/profile/12679002279395493878noreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-17097292452401468442016-01-20T15:09:07.559+00:002016-01-20T15:09:07.559+00:00The line is a bit pants. These would've worked...The line is a bit pants. These would've worked just as well if they'd resurrected 'It's the real thing," which seems to be the emotional message they're going for.<br /><br />The more strategy changes, the more it stays the same, eh?<br /><br />Main worry with this is that this kind of advertising only works for the Cokes of the world. Of which there is only one. And it's Coke. But I just know clients are going to start asking for something 'You know, like what Coke are doing,' within the next 3 months. And they're going to end up disappointed when their very slick mood boards don't bring in the big bucks.Jnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-54984632051666590232016-01-20T12:40:39.026+00:002016-01-20T12:40:39.026+00:00Like the print, not so much the TV. You?Like the print, not so much the TV. You?Mike Fletcherhttps://www.blogger.com/profile/17606021102273884989noreply@blogger.com