tag:blogger.com,1999:blog-4169807398234019196.post6012453934307624946..comments2023-09-16T12:49:54.607+01:00Comments on The Sell! Sell! Blog: The Collaboration MythSell! Sell!http://www.blogger.com/profile/10702354938890218799noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-4169807398234019196.post-23189666856424851962014-02-20T20:42:37.839+00:002014-02-20T20:42:37.839+00:00Collaboration with clients, to borrow a phrase, is...Collaboration with clients, to borrow a phrase, is giant wank.<br /><br />If the clients are doing the "work," why the Hell should they pay an agency? Shit, this is just another brick in the tell-tale grave of ad agencies. Pretty soon, the work is all going to be shitty and clients are going to save the money do shitty work themselves. Why pay an agency to watch you fuck it all up when you can keep the money and fuck it all up.Cecil B. DeMillehttp://www.somewhereoverthefuckingrainbowalready.comnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-3941000099141838332014-02-19T17:59:13.152+00:002014-02-19T17:59:13.152+00:00I agree completely with the theory that outstandin...I agree completely with the theory that outstanding creative work tends to be singleminded and come from a person or creative team than a broader collaboration. But most clients (in my experience) don't recognise either the brilliance or the value of a creative idea at the point where it has to be signed off. So some collaboration with other experienced outsiders IE smart media people, wise account guys or (whisper it) a planner helps. There was a Valentines tactical ad i saw last week that looked as if it was an unholy collaboration between Liberace, Powerpoint and Getty Images which proves your point.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-23008241776343581232014-02-19T09:35:11.963+00:002014-02-19T09:35:11.963+00:00You need to turn this into a Ted talk.You need to turn this into a Ted talk.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-86373851828311668252014-02-18T15:49:17.459+00:002014-02-18T15:49:17.459+00:00We got asked to do a brainstorm session to come up...We got asked to do a brainstorm session to come up with ideas for a charity (in a room with the account person and a planner).<br /><br />We just refused to do it. We said we'd stay late to work on it, on the condition they spend the hour brainstorm session writing a brief instead.<br /><br />Never got asked to do another brainstorm or work on the charity client again.<br /><br />Beginner's luck?Matt & Danhttps://www.blogger.com/profile/17337111805617009319noreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-84338391038654921392014-02-18T14:40:19.465+00:002014-02-18T14:40:19.465+00:00Oh how I detest brainstorm. The most useless and i...Oh how I detest brainstorm. The most useless and infuriating process there is to get ideas.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-7573955946623473692014-02-18T14:35:22.166+00:002014-02-18T14:35:22.166+00:00Love this.
Particularly the part about creatives ...Love this.<br /><br />Particularly the part about creatives being introverts, even misanthropes.<br /><br />Instead, we're being turned into trained seals.<br /><br />I work at a large NY agency. There are probably 150 creatives. Yet I believe I could create the entire output of the joint if they'd just leave me alone to do it.<br /><br />Instead we collaborate. Then meet about collaborating. Then collaborate about collaboration.<br /><br />Leave me alone.george tannenbaumhttps://www.blogger.com/profile/10974259094860905139noreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-73304468447985940192014-02-18T14:12:45.516+00:002014-02-18T14:12:45.516+00:00Well put. I'll happily collaborate with client...Well put. I'll happily collaborate with clients right up to the moment they sign off the brief on which we've been collaborating. After that, I want to surprise them.rodhirschwriterhttps://www.blogger.com/profile/18380831616812678387noreply@blogger.com