tag:blogger.com,1999:blog-4169807398234019196.post8183908338642151819..comments2023-09-16T12:49:54.607+01:00Comments on The Sell! Sell! Blog: A Note on FearSell! Sell!http://www.blogger.com/profile/10702354938890218799noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-4169807398234019196.post-70235411037070322272013-02-20T14:14:03.620+00:002013-02-20T14:14:03.620+00:00Those who would give up Essential Liberty to purch...Those who would give up Essential Liberty to purchase a little Temporary Safety, deserve neither Liberty nor Safety. Ben Franklin<br /><br />R.E.S.P.E.C.T. Aretha FranklinJim Powellhttp://blog.teeming.co.uk/noreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-86719366028762943822013-02-20T08:28:52.065+00:002013-02-20T08:28:52.065+00:00So true. Being on a level playing field with a cli...So true. Being on a level playing field with a client and having mutual respect is the only way to go.Delicious Industrieshttps://www.blogger.com/profile/13244915640640934316noreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-10278582318004225592013-02-19T21:23:05.010+00:002013-02-19T21:23:05.010+00:00Another thing which can be said about agencies is ...Another thing which can be said about agencies is that besides them being owned by holding companies, their business model has changed as well. Back in the day, agencies billed on how many ads they ran. Now they have to bill the client the hours. So the agency heads are never interested in selling good work quickly. They want it to be shite, so that the client wants improvements to be made. The agency happily obliges and writes up the extra hours. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-4389741765714139762013-02-19T21:01:46.914+00:002013-02-19T21:01:46.914+00:00Ding. You secret word. Respect.
As an industry, w...Ding. You secret word. Respect.<br /><br />As an industry, we've dug ourselves into a hole far below respectability and are going to have to kick a great deal of ass before we can reach it again. <br /><br />Our fall from proverbial grace can be attributed not only to the agencies racing to say yes to the next inane and meaningless request, but to the holding companies that made the business less about effective work and more about the bottom line.<br /><br />Example: If I'm IPG or Publicis or their ilk, I want my agency to make X amount of profit. If that means doing shit work, fine. The agency churns out cheap work and the client becomes fed up. If I'm IPG, I'm not concerned. I have hundreds of agencies that will pitch the business and one is likely to win. My bottom line doesn't change. Just who's making their quota.<br /><br />On a related note, if I were a client, the first necessity of my RFP or whatever would be that I did not want an agency held by a holding company. Period.Chris S.noreply@blogger.com