tag:blogger.com,1999:blog-4169807398234019196.post971811334771187596..comments2023-09-16T12:49:54.607+01:00Comments on The Sell! Sell! Blog: The Problem With Marketing During The Election Campaign Is Really The Big Problem With All Contemporary Marketing And AdvertisingSell! Sell!http://www.blogger.com/profile/10702354938890218799noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-4169807398234019196.post-27528538735814875752015-05-14T15:16:00.546+01:002015-05-14T15:16:00.546+01:00In light of the topic: Sam Delaney's book &quo...In light of the topic: Sam Delaney's book "Mad Men and Bad Men: What Happened When British Politics Met Advertising" is an interesting read.<br /><br />http://www.amazon.co.uk/Mad-Men-Bad-Happened-Advertising-ebook/dp/B00PPH081E/Parvez Sheik Fareedhttp://www.jabjab.menoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-46194466749875638322015-05-14T11:48:51.120+01:002015-05-14T11:48:51.120+01:00Good post from Dave there. I think he's basica...Good post from Dave there. I think he's basically saying the same as we are - loads of nonsense, no message of substance.Sell! Sell!https://www.blogger.com/profile/10702354938890218799noreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-45310136677956885072015-05-14T09:38:01.048+01:002015-05-14T09:38:01.048+01:00Trott over Mawdsley, creatives over strategists an...Trott over Mawdsley, creatives over strategists any day! http://www.brandrepublic.com/article/1346912/dave-trott-edstone-stone-daftAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-46764015469310724102015-05-13T14:23:15.662+01:002015-05-13T14:23:15.662+01:00Oh, and thanks :-)Oh, and thanks :-)Sell! Sell!https://www.blogger.com/profile/10702354938890218799noreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-72818170709070336562015-05-13T14:22:59.997+01:002015-05-13T14:22:59.997+01:00Well you're entitled to your opinion obviously...Well you're entitled to your opinion obviously, but I still think that people individually are smarter than they're given credit for by most marketers and advertisers. And we'll continue to create advertising based on that. While marketing and advertising people continue to think that their customer/audience is more stupid than they (and their friends) are, well it'll always be in trouble.<br /><br />Politics may well be different, but then, that was the point in the first place.Sell! Sell!https://www.blogger.com/profile/10702354938890218799noreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-67028675916579485042015-05-13T13:00:00.127+01:002015-05-13T13:00:00.127+01:00Thanks Sell! Sell!
Disagree: "but they (Tori...Thanks Sell! Sell!<br /><br />Disagree: "but they (Tories) were as guilty as anyone for over-emphasising style and personality over substance." <br /><br />Nope, Cameron refused several debates and they really had to get him "pumped up" (no tie, vigorous arm movements, sweaty upper lip) the weekend before the election to convince the electorate that he was a human and cared. In spite of 5 years of evidence to the contrary, the Tories seemed to stick to policy over personality for most of the campaign. Admirable.<br /><br />Disagree: "I don't think people are as stupid/simple as marketers and ad folk tend to think though." <br /><br />Have you been on twitter and facebook recently? :) Of the 36% of those who voted how many are going to be better off under the Tories i wonder. <br /><br />Agree completely: "I think where marketing (and political parties) tend to be going wrong is that they are concentrating too much on saying "This is what we're like, buy into us" when they should be saying "This is what's in it for you". And that's just good, old-fashioned advertising thinking. NOt very 'love marks' I'll grant you ;-<br /><br />Agree, "what's in it for me" is always the best approach although£12bn of cuts and a static standard of living http://www.bbc.co.uk/news/election-2015-32130434 don't support your view that the customer/ electorate are smarter than i think.<br /><br />Good luck with the book chaps. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-2002703089684869212015-05-13T12:24:36.442+01:002015-05-13T12:24:36.442+01:00I think you've got a good point there Anon, an...I think you've got a good point there Anon, and yes some of the parties were better than others at distilling a simple thought that meant something to at least some part of the electorate. The tories did have their 'We'll look after the economy"/"Don't let labour screw up the economy" message pretty honed - but they were as guilty as anyone for over-emphasising style and personality over substance. Generally it's easier for the smaller/niche parties as they can take the 'traditional' advertising approach of picking one thing and hammering that.Clearly labour never got their act together.<br /><br />I don't think people are as stupid/simple as marketers and ad folk tend to think though. Although in this busy, time-poor world honing and simplifying your massage to one clear proposition is clearly vital.<br /><br />I think where marketing (and political parties) tend to be going wrong is that they are concentrating too much on saying "This is what we're like, buy into us" when they should be saying "This is what's in it for you". And that's just good, old-fashioned advertising thinking. NOt very 'love marks' I'll grant you ;-PSell! Sell!https://www.blogger.com/profile/10702354938890218799noreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-26757807300378775102015-05-13T12:15:43.290+01:002015-05-13T12:15:43.290+01:00I have now read the Mawdsley article. He is living...I have now read the Mawdsley article. He is living in the same deluded bubble that has seen Labour gain seats in London and fail almost everywhere else. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-88803810346542721432015-05-13T11:57:12.299+01:002015-05-13T11:57:12.299+01:00It's rare, but I disagree with you Sell! Sell!...It's rare, but I disagree with you Sell! Sell! <br /><br />"Mawdsley ....asserts that the political parties are wrong to think of themselves as brands, and adopt over-simplified slogans and positions."<br /><br />As Dave Trott would testify, the electorate/ consumer is a simple being. I would argue that the successful parties employed basic marketing practices successfully, by identifying the most motivating consumer need and tailoring their messaging accordingly.<br /><br />UKIP - The anti-immigration party. Nearly 4m votes.<br /><br />SNP - The Scottish independence party. 56 seats.<br /><br />The Tories - You can trust us with the economy. 330 seats. <br /><br />It was Axelrod/ Labour who behaved like a brand, over-complicating their message and trusting the polls.<br /><br />Perhaps you could launch your new book by sending a copy to each of the Labour leadership candidates. I'm sure it's full of smart, simple communication thinking that would help a beleaguered and confused party. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4169807398234019196.post-17389618217295545092015-05-13T10:01:51.724+01:002015-05-13T10:01:51.724+01:00Interestingly I think well known brands today are ...Interestingly I think well known brands today are trying to become more like political parties and they shouldn't.<br /><br />Whilst political parties today are becoming more like well known brands and they shouldn't.<br /><br />Brands today want to have a purpose over and above their designed purpose and instead moving into social justice warrior status. You know who I am talking about. <br /><br />It is brands now that wish to be involved with issues that really shouldn't be any of their business. Stick to making great products.<br /><br />Political parties want to be loved for their image today like brands. It's all about image and no substance no ambition in ideas or quite frankly respect for people.<br /><br />And they (like some brands) are afraid to stand out and make an impact and instead become wishy-washy afraid it may offend or miss a vote. Standing for nothing is surely a way to failure.<br /><br />In the hustings you can actually see the presentation training the leaders have been through, it was so painfully visible, the classic repeating someones name when asked a question. "Good question Jim and thanks for that, I think t is a really important question Jim, what do you do for a living Jim..." (Pass me the bucket). And brands are starting to do this they are faking sincerity.<br /><br />We should be against brands becoming politicians and against politicians becoming brands.<br /><br />Jim Powellhttp://www.teeming.co.uknoreply@blogger.com