Advertising Greatness: I Want My MTV!


This is one of my favourite advertising ideas. Simple, smart, direct, doesn't rely on flashy execution. And it worked.
Tasked with the problem of helping a seriously faltering MTV in it's early days, Sell! Sell! #1 Hero George Lois creates a ballsy campaign where musicians call on young peoples to call their local cable company and demand that they carry MTV.
And they did.
The rest, as they say, is 'istry.
on

2 comments:

  1. Anonymous3 September 2009 at 10:16

    Hadn't seen that before, I like it. Thanks.

    ReplyDelete
  2. Delicious Industries3 September 2009 at 13:34

    I've never seen this before either. Love how simple the idea is and how lo-fi the execution is.

    ReplyDelete

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