Our new TV campaign for the Racing Post app breaks over the Grand National this weekend. The ads were made by taking some interesting Getty library footage and shooting scenes to match closely (but not toooo closely). A big Sell! Sell! thanks to director Tom King at Gas & Electric for a really great job, and a fun time doing it. To Peter Serafinowicz for a cracking voice over and funny session. To Stef and the guys at Framestore for excellent work matching the grades of completely different types of footage, and giving them a strong finished look. To Yellow Boat Music for their silky musical skills and attention detail. And of course, to our lovely clients at Racing Post for going with the idea in the first place, and keeping us on our toes throughout the whole process.
Snake one is my favorite.
ReplyDeleteMost cobras get one guy playing a flute. This snake gets a four-piece ensemble, plus a drummer all playing something out of Starsky and Hutch.
Love it.
Super work!! Lots of fun, and a neat demo.
ReplyDeleteGreat stuff - the cow one made me laugh out loud. Weird.
ReplyDeleteI found this blog via the guardian, nice stuff - I like these adverts too good job.
ReplyDeletesaw this at the weekend, though it was great. Even before i knew it was you fellows. Music on snake charmer is immense.High five!
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Very nice work, too many reasons to list. Plus, I always like to see a piece of work that is not afraid to use a blatant jump-cut, a rarity in this day and age. Jolly well done.
ReplyDeleteNice work guys :)
ReplyDeleteTa very much. High five indeed.
ReplyDeleteWhy didn't you use a real cow?
ReplyDeleteFor the same reason the beer dancers suddenly go completely out of time. Just for extra fun.
ReplyDeleteThese are fantastic. Well done.
ReplyDeleteCan someone describe to me what the creative idea is? I don't get it.
ReplyDeleteCan anyone help out anonymous, I don't have a clue.
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