Our Bernbach series is forty. You will find it in a bar wondering where the last decade went, whilst browsing auto trader for a used sports car...
“There are few things more destructive than an unsound idea persuasively expressed.”
Read all of the previous Bernbach Said posts here.
Friday Classics
Some TV commercials of yore, when ads actually attempted to impart something of consequence to their potential customer...
Please Use The Seats As A Footrest
A good pictogram should clearly communicate its meaning if the viewer can't read the text that goes with it. Not like this.
Bill Bernbach Said #39
Number 39 in our Bernbach series...
“Be provocative. But be sure your provocativeness stems from your product. You are NOT right if in your ad you stand a man on his head JUST to get attention. You ARE right if you have him on his head to show how your product keeps things from falling out of his pockets.”
Read all of the previous Bernbach Said posts here.
“Be provocative. But be sure your provocativeness stems from your product. You are NOT right if in your ad you stand a man on his head JUST to get attention. You ARE right if you have him on his head to show how your product keeps things from falling out of his pockets.”
Read all of the previous Bernbach Said posts here.
One Minute Physics: Dark Matter
These Minute Physics films are a great idea. But my head is still spinning after most of them. Try this one on for size, it's about dark matter...
Advertising Greatness #3: ABSOLUT
We haven’t done one of these for a while, so we thought we'd make it a good one. Absolut. An iconic campaign that did that rare thing: it stopped being just an ad campaign and became a part of culture.
In a similar way that The Economist did with the billboard poster, the Absolut campaign devoted itself to being brilliant in one media. In this case, print. That single-mindedness is something that you rarely see today. Maybe that's one reason why we rarely see the utterly brilliant these days? Too many campaigns trying to be too many different things in too many media?
Images from Absolutad.com, where you can see a massive collection of Absolut ads.
In a similar way that The Economist did with the billboard poster, the Absolut campaign devoted itself to being brilliant in one media. In this case, print. That single-mindedness is something that you rarely see today. Maybe that's one reason why we rarely see the utterly brilliant these days? Too many campaigns trying to be too many different things in too many media?
Images from Absolutad.com, where you can see a massive collection of Absolut ads.
Subscribe to:
Posts (Atom)