An Open Letter To All Of Advertising And Marketing From A Fairly Normal Bloke

21 comments:

  1. Good on you Brian! My sentiments exactly.

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  2. Trimble likes sausages

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  3. Brilliant letter. But be careful; if you keep talking sense, there is a danger that somebody might actually listen.

    Nah, you're right. Probably not.

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  4. This was clearly written as part of a subtle word-of-mouth social media campaign for a brand of sausages.

    They're going for the 'I love sausages but not crowdsourcing' market.

    Brian will finally get his own Facebook page, and become the spokesman for a generation of people who like sausages but not crowdsourcing - and whose sausage budget can be leveraged through 360 social media engagement and under-the-radar subconscious brand messaging Walls Sausages that won't be noticed by the juicy and 90% pork target audience.

    And that, frankly, is SO last year. Yawn, meh, woteva, etc.

    (If Brian's real, though, I'd like him to work at my agency as the Director of What Real People Actually Want).

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  5. written by the creative's who lost the Wall's pitch me-thinks...

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  6. You-thinks incorrectly, anonymous person (and apostrophize incorrectly also).

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  7. The only thing that should be on a sausage microsite are recipes to help you create more ways to eat more sausage. For free.

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  8. TV gold that, John W. TV gold.

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  9. Clearly Brian needs to read Groundswell and get moving on up that mighty Forrester ladder. Heheh.

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  10. hehe yourself Candace pet.
    Clearly you're one those people who have misunderstood me and the rest of Joe Public.
    Just because I might make a comment to one of my real mates on farcebook, or talk about my hobby on a blog or a forum, does NOT mean I want to spend my valuable free time talking about your brand or taking part in your shitty UGC scheme bollocks.
    Leave us alone.

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  11. Targeting Brian is clearly a strategic error. They should be going after the throngs of the unemployed who sooner or later will think that creating a sausage song and video is a valuable use of time, versus, you know, waiting for "recovery." "Shitstorm" is right. Thanks for the heartiest laugh of the damned this week.

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  12. I'm sorry, but Brian stopped being a "target demographic" the moment he demonstrated a capacity for rational thought. Shame on you, Brian.

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  13. Brian, as a creative director (Harry Enfield sketch)

    http://www.youtube.com/watch?v=z0X0222Iwhk

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  14. Brian is clearly an untalented creative / copy writer or even worse a wanabe untalented creative / copy writer

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  15. Mmmm yes, anonymous person, I do love a bit of wanabe, delicious but hot.

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  16. Brian's right to an extent.. most of the "interactive activities" are so unrealistic and dumb..but there have been instances where I've seen a lot of people actually participating in a few of them. So if done well, in a relevant and simple way, I don't think it's a bad thing to do a little more than just talking about your brand- especially when there are soo many brands out there.

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