New promo for Mr Dogg's new song. Lots to feast on visually – clever type, graphics, lighting, art direction and cinematography to make moving versions of classic movie poster art. The song's a bit shit though. (You may have to go elsewhere for more in depth musical critique.)
One of the most wretched diseases of current advertising and marketing is the highly contagious TellUsYourStoryItis.
This is the condition where deluded marketers and advertising types expect normal people to share their story or experiences of using the product - or even some tenuously related activity.
Suffice it to say that these things are generally extremely unsuccessful. That's because they are based on a deluded notion – that normal people care as much about brands and products as marketing types do.
Well sorry to say, they don't. The notion of people having an emotional attachment to brands that influences their buying decisions has been largely disproved.
But this doesn't seem to stop marketers and agencies from imagining that people have nothing better to do than share their story about bleach or apples.
Some mischievous soul has put together a tumblr of these bonkers campaigns – Tell Us Your Story – have a look through if want a laugh at someone else's expense – or if you're ever tempted to do one of these campaigns yourself treat it as a warning.
As any long-time reader of this blog will be aware, I'm no great fan of the awards schemes that have attached themselves like parasites to the ad business. Mostly I choose to ignore them completely, life is much simpler, and nicer that way.
But it's hard to ignore this, because it's a full-page ad in the most prominent ad industry magazine. What on earth were Cannes Lions thinking when they approved and ran this ad?
The lame, poorly stereotyped depiction of creatives does them no favours. But worse, what made them think it was appropriate to make a joke about making creatives redundant? I wonder if any of the people involved in the creation, making or approval of this has ever been around a company that is making redundancies? If you have, you'll know that it's a deeply unpleasant experience. And while it's true that some people say redundancy is the best thing that happened to me, for many it's upsetting and stressful and leaves them in a difficult position.
One of the great modern problems of advertising as an industry is its seemingly insatiable appetite for taking on hopeful young creatives on very low salaries, giving them little training, and encouraging them to work themselves into the ground before spitting them out the other end jobless.
This is a quite unpleasant ad, moronic and misguided – it makes Cannes Lions appear to be shameless money-grubbers who don't really give a shit about advertising or the people who work in it. Whether that's true, you can decide for yourself. Exhibit A...