Then you need the Beer Beard. A secret beer dispenser with a patented 'chilly-tek' bladder.
It makes awkward public stares & social stigma a thing of the past. The complete facial refreshment solution!
Available here.
The Beer Beard
Ever find yourself walking the dog, doing some DIY or taking a paddle down your local waterway thinking, I'd love an inconspicuous but refreshing drink of cold beer?
Then you need the Beer Beard. A secret beer dispenser with a patented 'chilly-tek' bladder.
It makes awkward public stares & social stigma a thing of the past. The complete facial refreshment solution!
Available here.
Then you need the Beer Beard. A secret beer dispenser with a patented 'chilly-tek' bladder.
It makes awkward public stares & social stigma a thing of the past. The complete facial refreshment solution!
Available here.
Bill Bernbach Said #56
Number 56 in our Bernbach series...
“You’ve got to live with your product. You’ve got to get steeped in it. You’ve got to get saturated in it. You must get to the heart of it. Indeed, if you have not crystallised into a single purpose, a single theme, what you want to tell the reader, you cannot be creative.”
Read all of the previous Bernbach Said posts here.
Bill Bernbach Said #55
Number 55 in our Bernbach series...
“Because an appeal makes logical sense is no guarantee that it will work.”
Read all of the previous Bernbach Said posts here.
Colonel Sanders on "What's My Line?"
This isn't some sort of bizarre spoof. It's an episode of "What's My Line" from way back in '63.
Seems incredible that there was a time when the iconic "Colonel" [and man most associated with having his face on a bucket] ever went unrecognised.
For those who can't be arsed to watch all the way through, my favourite question in this clip come at 4mins 15 seconds.
Panellist: "It is used at cocktail parties, Colonel?"
Col. Sanders: "Yes, it could be".
That's some classy cocktail party, Colonel.
Anyhow, the whole thing made me realise again what a great advertising property "Finger Lickin' Good" was. Also made me wonder how he always kept his suits so spotlessly white what with all that fried chicken around.
Bartles & Jaymes
As readers of our blog, you might have guessed by now that we're big fans of the good old-fashioned craft values of advertising. It's also no secret that we're big fans of unashamedly putting a product centre stage loud and proud in any piece of creative work.
Here's some brutally simple but highly engaging and charming commercials from the U.S.A. that Hal Riney did for Bartles & Jaymes from a bygone age where great casting, great acting, great writing and great direction all made for a great campaign.
Seeing these again it struck me just how rare it is to see a campaign that is as consistently good as this these days. And actually how rare it is to see campaigns that build over time. The tendency amongst agencies is to always chase the new and reinvent the wheel every time. Hence brands seem to be on treadmill on churning out a series of different executions rather than trying to invest in something that works over the medium to long term.
There are probably many reasons why this is the case [and that's the subject of another post] but I think the one contributing factor is that it's seen as unfashionable and uncool to write ads where the product is absolutely the undisputed hero. Or where you are open about the fact that you are flogging something to an audience.
These ads are over 25 years old but I'm convinced that if they ran today they would still cut through any commercial break and be equally effective.
"And thank you very much for your support" as Mr Bartles said at the end of every ad. Or was that Mr Jaymes?
Here's some brutally simple but highly engaging and charming commercials from the U.S.A. that Hal Riney did for Bartles & Jaymes from a bygone age where great casting, great acting, great writing and great direction all made for a great campaign.
Seeing these again it struck me just how rare it is to see a campaign that is as consistently good as this these days. And actually how rare it is to see campaigns that build over time. The tendency amongst agencies is to always chase the new and reinvent the wheel every time. Hence brands seem to be on treadmill on churning out a series of different executions rather than trying to invest in something that works over the medium to long term.
There are probably many reasons why this is the case [and that's the subject of another post] but I think the one contributing factor is that it's seen as unfashionable and uncool to write ads where the product is absolutely the undisputed hero. Or where you are open about the fact that you are flogging something to an audience.
These ads are over 25 years old but I'm convinced that if they ran today they would still cut through any commercial break and be equally effective.
"And thank you very much for your support" as Mr Bartles said at the end of every ad. Or was that Mr Jaymes?
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