Work In Progress... fish4

A short while ago we were fortunate enough to win the fish4 account, which was very pleasant. A nice catch you might say, if you were inclined towards such poor punnery. Which I am.

Anyway they're a lovely bunch who, like most smart clients, simply want to make some great advertising that works and they can be proud of. And for it not to be painful and riven with bullshittery getting there. Not too much to ask, eh?

So we've been beavering away on a new press campaign with the delightful and excellent illustrator Andy Smith over the last few weeks. They'll be coming soon to a newspaper near you.