This Is How It's Done: Quiznos "More Meat"

I believe this to be a spec (ie not real, client-approved) commercial. But regardless, it's a prime example of what this adman at least reckons to be good advertising: competitive, direct, gives me a good reason to choose, but entertaining, re-watchable and rewarding. Great stuff from director Jeffrey McCarthy and writer Holly Levin. Have a smashing weekend.

VIA MARKETINGMAN