Fish And Chip Shop in-store cross-sell opportunity.

Random but glorious.  Love the way they are trying to flog 8 [mini] vegetarian spring rolls in a badly cut out fluorescent starburst that's been badly glued to a rather ugly silver/brown plastic fish on the middle of a wall.  Didn't trouble the amount of fried alternatives that were being consumed as far as I could see.
on 15.9.10 . Filed under: ,

3 comments:

  1. Anonymous17 September 2010 at 14:35

    But they are not 'vegetarian spring rolls'. They are vegetable spring roll. There is a difference.

    ReplyDelete
  2. Sell! Sell!18 September 2010 at 07:29

    Good spot, Mr Anonymous. You're quite right. Our mistake.

    You're not from the said fish and chip shop by any chance are you?

    ReplyDelete
  3. Milan20 September 2010 at 16:31

    This has gone viral, so I'll wager they've sold out of vegetable spring rolls by now. I applaud the creative genius behind this marketing strategy, but I do wonder about ROI...

    ReplyDelete

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