Bill Bernbach Said #25

A glorious quarter-century, number 25 in our Bernbach series...

"The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly."

So there. Read all of the previous Bernbach Said posts here.