Lovely New Land Rover Print Ad

The humble print ad is a neglected breed these days, but we still believe in the power of good ones to get noticed and work hard. This new print ad for Land Rover does everything well, the positioning of the landy as a tool is spot on, and the idea is beautifully executed, managing to be both bold and finessed. Hats off to RKCR/Y&R and in particular art director Steve Williams and copywriter Adrian Lim.