Advertising About Advertising

"Print is neither "hot" nor "cold." It's honest. Inherently. You're out there on the page, naked, without so much as a guitar. Just your product and the word." Interesting ad by DDB in the US, from 1971.

on 19.1.11 . Filed under: , ,

1 comment:

  1. Anonymous20 January 2011 at 11:30

    I've read that ad, every word of it. Even though it's from 1971. Even though digital is "hot". Even though I usually hate ads. It's a great piece of writing and it tells me something important.

    After all that, let's take a look at the newest VW ad from Germany, shall we?

    http://www.youtube.com/watch?v=MAsIUVUQv1Q

    The end of a great brand made by those who nurtured it.

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