“No matter how skillful you are, you can’t invent a product advantage that doesn’t exist. And if you do, and it’s just a gimmick, it’s going to fall apart anyway.”
Read all of the previous Bernbach Said posts here.
Bill Bernbach Said #33
Number 33 in our Bernbach series...
“No matter how skillful you are, you can’t invent a product advantage that doesn’t exist. And if you do, and it’s just a gimmick, it’s going to fall apart anyway.”
Read all of the previous Bernbach Said posts here.
“No matter how skillful you are, you can’t invent a product advantage that doesn’t exist. And if you do, and it’s just a gimmick, it’s going to fall apart anyway.”
Read all of the previous Bernbach Said posts here.
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