Felix Baumgartner’s jump from the edge of space on Sunday was amazing to watch. The weird thing is, I keep seeing it on marketing blogs and webstites described as a 'Red Bull marketing stunt'. I find this odd. I watched and was in awe of his achievement, but as far as I can see, Red Bull's input has been signing a few cheques and sticking a couple of logos on his Nearly-In-Spacesuit. It's great that they supported him, but while it may be a feat of human endeavour, I'm struggling to see it as a feat of marketing.
Agree. But the fact that we all think it was a Red Bull stunt maybe means that it was actually good marketing.
ReplyDeleteThey've managed this a few times now. Did you ever see their Shaun White snowboarding thingy that they probably had nothing to do with?
Reach and frequency, brand association, big big ticks
ReplyDeletesticking a logo on it does not mean its good marketing...
ReplyDeleteI'm not buying it Bentos, you're talking about the softest possible measures of advertising, but in the end they just stuck a logo on someone's achievement.
ReplyDeleteI agree 100%. It was an amazing thing, but from a marketing point-of-view it's simply just sponsorship - hardly the 'marketing coup' that it has been portrayed as in some circles.
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