I've had time to reflect on the new Bulmers ad, and despite trying my best not to be a cantankerous old sod, its really grating.
Other than the VO, none of the content is localised. Everything is so blatantly cowboy hat wearing, gun toting, loft party, sidewalk surfing-ly American - its more jarring for a UK viewer than kicking a brick up a set of stairs.
Seems an odd choice for a company who throw about the lines 'Original Irish Cider' and 'Great British Cider since 1887' in their communication.
High five for brand integrity Bulmers. Yeehaw.
It's a poor imitation of this:
ReplyDeletehttp://www.youtube.com/watch?v=67QVTt0UpqE
In my view, anyway...
If I have to watch another "lifestyle shots" filled ad with twats in it showing me how much "fun" they're having and how "random" and "spontaneous" their night out is, I'll murder a box full of fluffy kittens.
ReplyDeleteThat was a very long sixty seconds.
ReplyDeleteSixty seconds too long.
ReplyDelete