Scarily authentic and wonderfully crafted [so much so that quite a few people thinks it's for real], I actually think it should make Purina re-evaluate their current comms activity as this avant-garde celebrity endorsement strategy is a winner. Spotted first on Boing Boing.
That's a brilliant advert, why can't we make adverts like this - loads of product, a coupon for that all important interaction. And it's true Eno's cat did think 6 was boring
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