Big trucks that are really good at driving backwards.




This is good.

A single minded product benefit portrayed in an interesting way.

You don't see a lot of that these days.

I'll even forgive them for using Enya.

on 14.11.13 . Filed under:

2 comments:

  1. Anonymous14 November 2013 at 13:40

    Just saw it in the morning. Kudos to Volvo for doing something ballsy for a (arguably) boring product. We were wondering if it's 100% real though (i.e. no post production/bluescreen/stunt double).

    ReplyDelete
  2. Anonymous14 November 2013 at 16:23

    But Enya had to be used together with JVD, otherwise it would be only half as good...

    ReplyDelete

Note: only a member of this blog may post a comment.

Subscribe to: Post Comments (Atom)