This should be required reading by anyone and everyone working in advertising and marketing today.
It's a brilliant reality check that puts paid to some myths and nonsense peddled by the krazee Kool-aid drinking brigade who pollute the business with their idiotic beliefs and shit ideas that end up wasting clients' money.
I'm glad you posted this. It's another case of "Oh, of course that's true" that cuts the rhetoric for a moment.
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