Why Advertising Is 'Dead Last' Priority at Outerwear Marketer Patagonia

Following up on yesterdays post, I found an interview with Joy Howard - VP of Marketing at Patagonia - in Ad Age from December 2013.

"The best way to get people's attention is to be useful and show useful information that enhances people's lives but also shows real news,"

Amen Joy.

http://adage.com/article/cmo-strategy/advertising-dead-priority-patagonia/245712/