Carhartt Rain Defender



Roll through angry weather.

This is good advertising. Honest and true.

Not a surprise to learn that this idea came from the in-house Carhartt creative department.
on 19.11.14

3 comments:

  1. Martin Headon19 November 2014 at 12:05

    Just delete the words "WE BELIEVE" from the captions and it'd be fine...

    ReplyDelete
  2. george tannenbaum19 November 2014 at 17:19

    Sell! Sell!, don't know if you've seen this:
    https://www.youtube.com/watch?v=13-Rqjt5kwg
    Real work with product benefits and an attitude.
    g

    ReplyDelete
  3. Anonymous20 November 2014 at 08:04

    "Nobody ever built anything from inside a truck"
    awesome play on the pride of those who do the job.
    and what a shot: the look of a worker to donut-eating boss.
    making a sale then & there.

    ReplyDelete

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