Power In Simplicity

I came across this powerful ad this morning while looking through some reference books, and it made me wonder, what has happened to the idea of strong ideas, executed simply?

We're now more used to seeing weak ideas that are then over-wrought and over styled to within an inch of their lives, over-photoshopped, over-slick and often with multiple logos, web addresses, social tags added for good measure.

There's a real power in stripping things back and getting your message across in the most simple way you can. But then that requires the skill of reduction, which is seemingly out of fashion.

Christian Aid, CW Dave Trott, AD Eddie Haydock, Agency Bainsfair Sharkey Trott