Classic Bill Bernbach quote...
“Today, everybody is talking ‘Creativity,’ and frankly, that’s got me worried. I fear lest we keep the good taste and lose the sell. I fear all the sins we may commit in the name of ‘Creativity.’ I fear that we may be entering an age of phonies.”
Mint Work
Conventional wisdom tells us that it's not a very good idea to try to feature two products in an ad and do justice to both.
This great new ad from Trebor shows how it's possible to do just that.
There's lots to enjoy in this commercial. From the styling and wardrobe to the little cutaways, to the timidity of the "confession", to the twist at the end, it's clear that a lot of care has gone into the craft of this commercial.
Good to see a classic brand like Trebor back on telly. And good to see an that is unashamedly about the product from start to finish.
No higher "do-good" brand purpose. No manifesto. No cuddly animals. No 'join the conversation'. No hashtag bollocks nonsense.
Just one very entertaining thirty second commercial squarely aimed at getting people to buy some mints.
Well done W&K.
Edit: This is still probably a better ad for Softmints though... (thanks @alldaycreative for the reminder)
Sell! Sell! — Thugged-Out Playas Makin Thangs Happen.
Gizoogle is made for Friday afternoons.
It works like google, but snoop-doggifies all the content on whatever you search.
Below is the Sell! Sell! website (I think it knows us better than we know ourselves).
It works like google, but snoop-doggifies all the content on whatever you search.
Below is the Sell! Sell! website (I think it knows us better than we know ourselves).
Happy Birthday Father Ted
It's hard to believe, but it has been 20 years to the day since Father Ted first appeared on the telly. To celebrate we thought we would get this classic back on the blog.
So Many Graphics
New promo for Mr Dogg's new song. Lots to feast on visually – clever type, graphics, lighting, art direction and cinematography to make moving versions of classic movie poster art. The song's a bit shit though. (You may have to go elsewhere for more in depth musical critique.)
Jeff Bridges Behind The Scenes
There's more photos on his bonkers website.
TellUsYourStoryItis
One of the most wretched diseases of current advertising and marketing is the highly contagious TellUsYourStoryItis.
This is the condition where deluded marketers and advertising types expect normal people to share their story or experiences of using the product - or even some tenuously related activity.
Suffice it to say that these things are generally extremely unsuccessful. That's because they are based on a deluded notion – that normal people care as much about brands and products as marketing types do.
Well sorry to say, they don't. The notion of people having an emotional attachment to brands that influences their buying decisions has been largely disproved.
But this doesn't seem to stop marketers and agencies from imagining that people have nothing better to do than share their story about bleach or apples.
Some mischievous soul has put together a tumblr of these bonkers campaigns – Tell Us Your Story – have a look through if want a laugh at someone else's expense – or if you're ever tempted to do one of these campaigns yourself treat it as a warning.
See also Brian's Open Letter To All Of Advertising And Marketing
This is the condition where deluded marketers and advertising types expect normal people to share their story or experiences of using the product - or even some tenuously related activity.
Suffice it to say that these things are generally extremely unsuccessful. That's because they are based on a deluded notion – that normal people care as much about brands and products as marketing types do.
Well sorry to say, they don't. The notion of people having an emotional attachment to brands that influences their buying decisions has been largely disproved.
But this doesn't seem to stop marketers and agencies from imagining that people have nothing better to do than share their story about bleach or apples.
Some mischievous soul has put together a tumblr of these bonkers campaigns – Tell Us Your Story – have a look through if want a laugh at someone else's expense – or if you're ever tempted to do one of these campaigns yourself treat it as a warning.
See also Brian's Open Letter To All Of Advertising And Marketing
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