Sell! Sell! was deeply saddened to hear of the death of John Hewer last week at the age of 86. Hewer played advertising icon Captain Birds Eye for over 30 years, flogging finger-shaped fish in breadcrumbs, and rendering himself all but unemployable in any other role (except perhaps 'Uncle Albert' in Only Fools and Horses). Still, we love an advertising icon here, so a fond farewell to the old sea dog. At least there's a spare seat at the Captain's table. Very fitting funeral too, we thought.