Yes, yes, so this is far from new, but it still rocks. Will it blend? Is it a website? Is it an ad campaign? Who cares? We love how simple this addictive idea is, we love even more that it's the CEO of the company, Tom Dickson, in all the films. At its core, it's just a product demo, but it works. Would your typical ad agency have made something so simple and engaging? We think not. They probably would have made some piece of nonsense, then tacked the product on the end. But this is proper advertising - simple, charming, entertaining and 100 per cent focused on the product.We wish we'd thought of it. Blendtec - we salute thee!