Sell! Sell! is deeply saddened to hear of the death of true advertising great Paul Arden. We had the pleasure of being introduced to Paul by the lovely Roger Kennedy and since have taken the opportunity to visit the wonderful gallery he ran with his wife Toni on many occasions. Paul's maverick nature and love of his craft made him a truly inspirational man. His books 'It's Not How Good You Are, It's How Good You Want To Be" and "Whatever you think, think the opposite" are required reading for anyone who wants be a better creative. He will be sadly missed by many. Our deepest condolences go to Toni and family. Read more about Paul and leave messages of condolence here on the Creative Review blog.