What do you do when you've got a product that your customers love, but they're so familiar with it that they don't really think about it any more? Well, one thing you could do is to take it away and see what happens. That is the simple premise of Whopper Freakout. It's great to see this simple idea unfold - especially when the Burger King people offer customers a competitor's product instead of the Whopper. It's no surprise to us that this comes from across the pond - where people aren't afraid to make entertaining and funny creative work that focuses on the product. This is classically great advertising. CP+B, Burger King, and Whopper Freakout - we salute thee!