No really, it is.
After all the bad press the opening of Terminal 5 got, BA have felt the need to start a massive campaign to change the public perception of the new terminal with the help of BBH.
We had quite a lively debate about this in the studio yesterday morning. We agreed that it is a really tough brief and a massive challenge to make it work. Overall we have mixed views about the campaign, their honesty is good but are they trying too hard?
During a cab ride yesterday we seen the ‘digital advert’ it was more of the same really, documentary style photography and stats on their punctuality, but at the end they briefly used a time-lapse sequence to the show the airport over a period of hours.
We think they missed a trick here. That would have been a far better way of demonstrating that ‘Terminal 5 is working’. It might not have worked across their press advertising but for the digital stuff it would have been better.
For more on this check out the debate over at CR.