As anyone who knows me, or who reads this blog regularly knows, I'm not the world's biggest fan of the 'trade associations', clubs, and their awards. Although I know members who are smashing individuals, I generally find the clubs and awards a bit stuffy, self-congratulatory and insular.
But I'm a fan of what's been going over at the Creative Circle lately. They've done that most simple but rare thing - specialised. In British Work. It's a bold move and I applaud it, not because I have a problem with work from overseas (in fact I find the best of US advertising puts British advertising to shame) but because it seems like all of the others are just interested in selling more and more entries, annuals and seats at the slap-up back-slap awards dinners. But the Creative circle now feels like it stands for something.
Now if they can just continue being brave, and lead the fight against the general awards trend of over-awarding fashionable brands/agencies/people and under-rewarding the previously unfashionable, I'll be mightily impressed.
Their new annual is great, lovely look and feel (quintessentially British), typography and illustration - hats off to Mark Denton Esq., Dave Dye, Sean Doyle and Steve Bright and everyone else involved. Blimey, I might even join.