Here are some work in progress shots from our commercial shoot yesterday with the smashing Madness and our good friends at Gas & Electric. It was a good (if slightly bananas) day, and the Madness gents were a pleasure to work with. Cracking into post this week, so we'll put up the ad when it's finished here.
We've worked out two things based on this job so far - 1. Directing an ad is really good fun, and 2. If it all goes tits up in the ad world, we can always turn our hand to zazzy packaging design.