It was the planning director of MCBD, who said "Planning has now become the norm around the world, rather than a peculiar job function that only existed in the UK. In turn, this has helped international agencies develop more insightful and lateral strategies".
I offer another view:
Even though most of the advertising world has now been afflicted by the debilitating scourge of planning and it's associated nonsense, the UK ad business is so fucking hamstrung by its powerpoint-fuelled bullshittiness, that we're still fucking streets ahead in the production of meaningless, stilted and waffly advertising.
It's all opinions though, innit?