We spotted a big up of this Pringles banner ad on LOVE Creative's blog. After checking it out we realised that they, and the Cannes Cyber Lions chaps, and whoever else gave it praise or an award were quite right in doing so because it's cracking!
We tend to steer clear of banners for fear they'll take us somewhere unsavoury, but this one (made by Bridge Worldwide) did no such thing and kept us clicking for a good few minutes, till the bitter end in fact. Heck, it even made us laugh.
It's unusual to see a well made banner that you actually want to click on. Nice.