Le Tour de Chalk

So there's no football this summer, the cricket is living up to the usual false hope and failed expectation, if you're English. And golf is just plain dull. But there is some cycling on the telly, the Tour de France in fact. We're not really cycling fans and apart from the Lance Armstrong story there's not a lot to get excited about.



This is (moderately) exciting though. Its the Nike x Livestrong chalkbot. Basically its a machine that chalks messages onto the ground a bit further ahead of the cyclists to inspire them. Fans of the tour have been doing this by hand for years but now Nike are taking it to another level. Anyone in France or the USA can text or inevitably twat, twit, tweet their message and it will get chalked up, in "Livestrong/yellow jersey" yellow along the way. There's a bit more about it here. Nice idea.

1 comment:

h099 said...

"apart from the Lance Armstrong story there's not a lot to get excited about." Mark Cavendish? Bradley wiggins even?