Over the past year we've been doing some work with the healthy people at Nuffield Health to help them promote their new chain of Fitness & Wellbeing Centres (health clubs to you and I).
We came up with the umbrella idea of Smart Health as a start-point to bring together all of the different parts of their health business, and to help explain their innovative services and other fancy-pants stuff that normally gets turned into jargony jargon .
Anyhow, we thought we'd share with you a small part of that - the Nuffield Health Smart Guides. We created them to help Nuffield Health members with simple, helpful advice on different health & wellbeing-related subjects, in way that talks to them like normal folk in a friendly way. The guides themselves are small, pocket-sized booklets...
You can download the guides yourself here. And turn yourself into a picture of health and goodliness.